Understanding Why Mobile App Users Leave, Where They Go, and How-To Prevent It

With so much competition on the market, the number of mobile app users continuously fluctuates. There are various reasons a user is initially intrigued to download a particular app. Perhaps the app has an appealing look, a catchy advertisement, is simple and engaging or has an online community. Conversely, users may leave a mobile app or MMOG if it fails to meet those marks. Therefore, you may be wondering why users have rejected your app in the first place, where they have gone, and what you can do as a developer to prevent user loss. We will consider ways to avoid user churn and apply retention by implementing predictive analytics.
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Why Do Mobile App Users Leave?
Many reasons a user may leave a mobile app include too many push notifications, misleading advertisements, complexity, unoriginality, requiring too much information and glitches or bugs. You may feel perplexed if your mobile app is not making any of these errors and still experiences a loss in users. Promptly solving the issue of why customers have left will benefit your app since a lost customer may never return. It is critical to understand where user churn is happening on your app. Predikat offers predictive analytics that can help you pinpoint exactly where you lost your customer, determining a solution for user loss. By better understanding specified user churn, you can gain a keen insight into user behaviour and patterns, ensuring they remain a loyal customer. 

Where Do Mobile App Users Go After They Leave?
Now that we know why customers leave an app, it bears the question of where they are going afterwards. The most common finding is that customers will go to a competitor’s app that largely resembles yours. Perhaps the competition has a more engaging and user-friendly app foundation. Your loss may be their gain. If customers do not turn to the competition, they may avoid this category entirely. For instance, if you have developed an MMOG with a complex real-time strategy with too many ads, your customer may try a turn-based strategy game with fewer ads. It can deter them from returning to your app, and they may even be reluctant to try a real-time strategy MMOG for a while if they are content with their new find. Thankfully, there are ways to prevent this with predictive analytics and re-engagement. Predikat specializes in these fields to avert user loss with SaaS strategies and user engagement. Their enhanced modes of implementation can accurately detect where users have disengaged, allowing you to prevent this. 

How Mobile App Developers Can Prevent User Loss
Beyond SaaS strategies and user engagement rates, Predikat can effectively help app developers define their objectives. Utilizing Predikat to map out metric tools will give your company a better understanding of how many active users your app has, where high engagement is, user churn, frequency of use, and time spent on the app. Once Predikat provides these insights, you can determine the best business strategy to improve user engagement, run successful campaigns, gain subscribers, build customer loyalty, and increase overall revenue.