Understanding SaaS Engagement

Without a clear understanding of SaaS engagement, your business could be struggling to scale and experience viable growth. Are you gaining new users? Are you focusing on your loyal users and motivating them to come back? 
SaaS engagement involves giving your users a meaningful action within your product or service, while motivating them to move through the platform, therefore it is essential for your business to understand engagement for SaaS so you can create meaningful user engagement, to keep them engaged and coming back time and time again.

Before we review the meaningful SaaS engagement strategies that you can adopt, we need to review engagement, what it is, and how it impacts your business. Every business should have a clear understanding of what their user engagement rate is, laying the groundwork for a successful user engagement strategy.

What is Engagement?
The engagement rate represents the percentage of users who remain active within your business over a defined period of time. Tracking how many users are engaged is a strong indicator of the overall success and health of your product, and any changes (good or bad), can indicate future problems or opportunities down the road. We dive into this in more detail on our blog.

How do I Measure User Engagement? 
In order to assess your SaaS engagement, you have to have the proper tools in place to be able to measure it accurately. There are a variety of SaaS metric tools out there, including Predikat that can measure user engagement on various scales including active users, usage frequency, user churn as well as time spent within the application (Source).

It is crucial to understand your user engagement metrics so you can accurately measure how little or how much your customers are engaged with your product or service. Once you have a clear understanding of these metrics, you will be able to make necessary adjustments to your engagement strategy to boost your business.

Now that I understand my Engagement rate, what do I do next?
With a clear understanding of your businesses engagement rate, it is important to establish your objectives. Objectives can vary depending on your business, and once you have determined what they are, you can start building a meaningful SaaS engagement strategy. Examples of business objectives include:

• Improve customer experience
• Increase revenue or sales
• Improve awareness 
• ​Increase subscribers  
• Increase customer loyalty ​ 

Once your objectives are laid out, you can start plotting out how exactly you will accomplish them. In our future posts, we will share more strategies for creating deeper, more meaningful user engagements.

Curious about how Predikat can help you measure your user engagement? Connect with us today.