Mobile Game Monetization using Machine Learning

As the gaming industry continues to be extremely competitive, it is important to ensure you are staying ahead of your competition especially when it comes to mobile game monetization. We explore how machine learning can help you stay competitive, retain players to grow and scale your mobile gaming business. 

What is Mobile Game Monetization?
In the simplest terms, Mobile Game monetization is the process of making money from your mobile game.
 
Various factors contribute to having a successful mobile game, and there are various ways in which you can generate revenue from your mobile game. Unfortunately the mobile gaming world is an expensive one, it costs a lot of money to develop and market mobile games, and the costs increase when it comes to finding new users. However, with the adoption of machine learning, you can save money by using your existing resources, and by keeping your existing players on the platform, increasing user retention and ultimately increasing your profit. 

How Does Machine Learning Work? 
Machine Learning is a form of artificial intelligence (AI) that teaches computers to think in a similar way to humans. Machine learning works by exploring, and processing data to identify patterns. These patterns can then be used to create solutions - no matter what the industry. With mobile games, machine learning can help identify areas of improvement regarding player retention and engagement, and identify areas of opportunity around mobile game marketing. 

How Can Machine Learning Help Monetize a Mobile Game User? 
Unlike the average big corporate data collection, mobile gaming platforms offer an infinite number of data points that can help you monetize your game but through your mobile game you can also collect data pertaining to the players game progress, roadblocks, likes,dislikes, interactions, preferences, behaviour and in some cases expenditures. Machine learning helps adapt to current behaviour patterns, creating a more valuable experience. These data points can influence the game players' experience so much that it could push them to a level of loyalty and fandom, where they become a long term user who is willing to pay more for or within the game, and make more purchases in the future which in turn, makes your mobile game more profitable. 

How Can Machine Learning Help Save Money?
Not only can machine learning make your mobile gaming business more money, it can also help you save money by;

• Investing in the existing players
  • New players cost money, so why not invest in your existing players and give them the gaming experience they want. If you use the existing behavioural data that you have access to, to serve them the gaming experience they desire, they will likely spend more money on the platform, increasing player engagement which results in more plays, and more growth for the game. 
• Predict User Retention 
  • Machine Learning can help you predict when a player will stop using an app, and predict churn with accuracy. This level of prediction can help you prompt them to stay on the platform with an offer that is most appealing to them. 

Machine Learning can dramatically improve your player experience, player retention and of course your gaming revenue. As machine learning in mobile gaming continues to grow and influence the competitive nature of the gaming industry, it is vital to your gaming success that you arm yourself with the most accurate user data pool to best serve your players and your business. 
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If you are looking for more insight into our predictive analytics and how they can influence mobile game monetization, connect with us. ​