Churn is a universal problem for mobile gaming companies, but by learning from your churn data, you can increase player retention to help grow and scale your gaming business. You may never get your churn rate to zero, however there are various ways in which you can reduce it and retain players, but where do you start?
Users abandon apps all the time, and there are various reasons why this happens, and we know how deeply user churn can impact your business, but it is important to look at the churn rate data that you have access to, and put that knowledge toward a user retention strategy. Monitoring your churn rate will help you narrow in on your games weaknesses, before they turn into bigger problems which potentially could drive your churn rate in the wrong direction.
What is churn rate? The churn rate explains how many players leave and don’t come back to the game. It measures how many players have either uninstalled your game, or the number of players that quit playing the game over a period of time. Churn rate can also be an indicator of whether or not you are on the right track, perhaps you are retaining users. Your churn rate will reveal the good and bad, so it is important to pay close attention and use the data to your advantage.
Why and when players churn? Now that we understand churn rate, it is important to look at the player journey and take a closer look at why and when they are churning.
Some of the most common reasons players churn are:
What can I do to reduce churn? We have previously covered mobile engagement strategies, and the ways in which you can engage with your players to boost engagement and reduce churn, but it is important to continuously assess your churn data, and experiment with new retention strategies. Here are some additional strategies that you can try:
Even though the mobile gaming industry experiences high churn rates, don’t let these statistics discourage you. Pay close attention to your churn data, and let it work for you in creating innovative, and strategic player retention strategies. Take your findings and make adjustments based on what the data is telling you. Keep track of your churn data, and set specific benchmarks to keep you on track.
If you are looking to reduce your player churn Predikat has various solutions that can help you do so. Connect with us today.
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