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With so much competition on the market, the number of mobile app users continuously fluctuates. There are various reasons a user is initially intrigued to download a particular app. Perhaps the app has an appealing look, a catchy advertisement, is simple and engaging or has an online community. Conversely, users may leave a mobile app or MMOG if it fails to meet those marks. Therefore, you may be wondering why users have rejected your app in the first place, where they have gone, and what you can do as a developer to prevent user loss. We will consider ways to avoid user churn and apply retention by implementing predictive analytics.
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Customer journey maps can help you understand how your customers see your business, and uplift modelling can help you develop a customer map that is accurate and effective for your business. When you put uplift modelling and customer maps together, you have a recipe for success, in gaining the insight you need to ensure a successful customer journey.
How well do you really know your users? Have you considered how user churn is impacting your business?
User churn impacts every aspect of your business, because lost users equal lost revenue. It is critical to improve user retention and reduce churn, as it is generally more expensive to find new users, than to keep existing ones. Companies that lose users aren't just losing the revenue from those users, they are also increasing their costs to find new ones. We are going to explore the various ways that user churn can impact your business, and how you can reduce churn and keep your business running smoothly, while increasing your return on investment. First, let’s look at what user churn is, and how you can measure it. Are you a growing SaaS or gaming company? Would you like to reduce churn, re-engage with customers, and have more revenue per customer?
With Predikat, and our predictive analytics, you can get access to these key data points, and bring acceleration, predictability, and optimization to your team and your platforms. Without access to these key data points, it can be difficult to get insight into your customer profiles, and find ways to reduce churn while also finding ways to keep customers engaged and retain them. Many tools to help you better understand your churn and reengagement opportunities are too expensive or difficult to use. Predikat is launching a new tool with you in mind. We are looking for companies to participate in a free beta. If you are interested in Predikat, connect with us today. |
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