As the gaming industry continues to be extremely competitive, it is important to ensure you are staying ahead of your competition especially when it comes to mobile game monetization. We explore how machine learning can help you stay competitive, retain players to grow and scale your mobile gaming business.
As the competition in the SaaS community continues to grow, it could be time to consider machine learning to scale your SaaS business. By utilizing the data that you already have access to, you can create opportunities that can highly impact users in their decision making process, which in turn can grow your business in many ways, setting you on a path to outlive your competition.
In a saturated mobile game market, it can be difficult to attract mobile gamers, but when you adopt player motivation marketing strategies, you can expand your audience, and find new players.
Customer journey maps can help you understand how your customers see your business, and uplift modelling can help you develop a customer map that is accurate and effective for your business. When you put uplift modelling and customer maps together, you have a recipe for success, in gaining the insight you need to ensure a successful customer journey.
Boosting Customer Engagement Value
If you are looking to boost customer actions, you might need to focus on boosting your customer engagement value. It could be time to reassess your customer map to determine when is the best time to engage with them so that they take the action you want them to take.
Churn is a universal problem for mobile gaming companies, but by learning from your churn data, you can increase player retention to help grow and scale your gaming business. You may never get your churn rate to zero, however there are various ways in which you can reduce it and retain players, but where do you start?
Understanding user engagement is vital for any SaaS company, but having a strong engagement strategy will help you boost your business. Last month, we discussed user engagement, and what it means for SaaS, and now we are going to review various user engagement strategies that you can easily implement that will create meaningful engagement with your users, creating a long, loyal relationship that will keep your users engaged and coming back for more.
Understanding SaaS Engagement
Without a clear understanding of SaaS engagement, your business could be struggling to scale and experience viable growth. Are you gaining new users? Are you focusing on your loyal users and motivating them to come back?
SaaS engagement involves giving your users a meaningful action within your product or service, while motivating them to move through the platform, therefore it is essential for your business to understand engagement for SaaS so you can create meaningful user engagement, to keep them engaged and coming back time and time again.
Mobile Game Engagement
Mobile gaming has driven the rapid growth of the world video gaming market, boosting game engagement with smartphone games accounting for almost 50% of the video gaming revenue worldwide. Last year, the mobile gaming revenue in the US reached 10.73 billion dollars, while also seeing a surge in mobile gaming users in the midst of the pandemic. As this industry continues to grow and thrive, it is essential to have healthy user engagement strategies when it comes to users. In order to convert free tier users to paid users, you will need to identify their needs and interests at all points of engagement. With the mobile gaming industry expected to surpass 100 billion dollars in revenue by 2023, it is essential that you adopt game engagement strategies to keep your users engaged, and set them on a path to being a loyal customer.
Are you effectively engaging with your users? How well are you re-engaging with them? Are you delivering positive interactions that are memorable, actionable and unique to each customer?
We have previously discussed how user churn can have a detrimental impact on your business, losing users can cost you. You can’t look at user churn without discussing user re-engagement.
Here, we take a closer look at user re-engagement, and the various ways in which you can keep your users coming back, while also increasing their value including moving users from a free to a paid tier on platform. At Predikat, our predictive analytics can help you identify the points in which a user might churn- we can do this from various points in time, allowing you to re-engage with them and offer an incentive or action to keep them engaged. An engaged user is more likely to be a loyal one after all.
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