With so much competition on the market, the number of mobile app users continuously fluctuates. There are various reasons a user is initially intrigued to download a particular app. Perhaps the app has an appealing look, a catchy advertisement, is simple and engaging or has an online community. Conversely, users may leave a mobile app or MMOG if it fails to meet those marks. Therefore, you may be wondering why users have rejected your app in the first place, where they have gone, and what you can do as a developer to prevent user loss. We will consider ways to avoid user churn and apply retention by implementing predictive analytics.
If you work in gaming development, the proper tracking of mobile game metrics is the key to success in mobile game business. As the mobile game industry continues to grow and remain highly competitive, the ability of a game to cut through the volume goes beyond whether or not the game is good, developers must look at the mobile game metrics to make the adjustments necessary to ensure the game is successful.
For any business, but particularly SaaS businesses, it is vital to your company's survival to prioritize engagement, and user engagement metrics can set you on a path to success. Engaging with your users in the right way will not only invite new users, but it will keep your existing users satisfied and returning to your platform time and time again. In order to stay in tune with your engagement strategy, it is important to measure your user engagement with metrics that will give you a clearer picture of where your business is currently, and where you can make improvements. Here are the engagement metrics that you should be paying closest attention to.
As the gaming industry continues to be extremely competitive, it is important to ensure you are staying ahead of your competition especially when it comes to mobile game monetization. We explore how machine learning can help you stay competitive, retain players to grow and scale your mobile gaming business.
As the competition in the SaaS community continues to grow, it could be time to consider machine learning to scale your SaaS business. By utilizing the data that you already have access to, you can create opportunities that can highly impact users in their decision making process, which in turn can grow your business in many ways, setting you on a path to outlive your competition.
In a saturated mobile game market, it can be difficult to attract mobile gamers, but when you adopt player motivation marketing strategies, you can expand your audience, and find new players.
Customer journey maps can help you understand how your customers see your business, and uplift modelling can help you develop a customer map that is accurate and effective for your business. When you put uplift modelling and customer maps together, you have a recipe for success, in gaining the insight you need to ensure a successful customer journey.
If you are looking to boost customer actions, you might need to focus on boosting your customer engagement value. It could be time to reassess your customer map to determine when is the best time to engage with them so that they take the action you want them to take.
Churn is a universal problem for mobile gaming companies, but by learning from your churn data, you can increase player retention to help grow and scale your gaming business. You may never get your churn rate to zero, however there are various ways in which you can reduce it and retain players, but where do you start?
Understanding user engagement is vital for any SaaS company, but having a strong engagement strategy will help you boost your business. Last month, we discussed user engagement, and what it means for SaaS, and now we are going to review various user engagement strategies that you can easily implement that will create meaningful engagement with your users, creating a long, loyal relationship that will keep your users engaged and coming back for more.