If you are looking to boost customer actions, you might need to focus on boosting your customer engagement value. It could be time to reassess your customer map to determine when is the best time to engage with them so that they take the action you want them to take.
Let’s first work to understand what exactly engagement value is. Engagement value is a way of measuring your users' interactions against your business goals, and how they measure up (Source).
In order to be successful in boosting customer engagement value, the first step requires that you have access to the right customer data. The better quality data you have access to related to customer behaviour and usage patterns, the better chances you have in delivering the value that that customer is seeking. This data is vital to understanding where in the sales funnel or customer journey customers are highest engaged, or conversely where they are at the lowest.
For example, if your main objective is to move a user from a free tier to a paid tier, you can then determine which marketing actions you should initiate to increase your engagement value in a way that converts that user, and move them through your sales funnel.
On a very basic level, this is where you can adopt some very simple engagement strategies, and make your interactions with your users personal, speaking directly to their needs and wants.
Your engagement value can be pushed further with the introduction of our predictive analytics. Not only can we predict the points of churn, we can also obtain accurate behavioural insights which will help you determine which engagement tools to implement, and when. These precise data points can tell us exactly what the customer wants and needs, pushing your customer engagement value higher and ultimately increasing your chances of reaching your objective, and of course scaling your business and increasing your ROI.
If you are looking for more insight into customer behaviours, that can help guide you towards creating more strategic user engagement strategies Predikat has various solutions that can help you do so. Connect with us today.