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Without a clear understanding of SaaS engagement, your business could be struggling to scale and experience viable growth. Are you gaining new users? Are you focusing on your loyal users and motivating them to come back?
SaaS engagement involves giving your users a meaningful action within your product or service, while motivating them to move through the platform, therefore it is essential for your business to understand engagement for SaaS so you can create meaningful user engagement, to keep them engaged and coming back time and time again.
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Mobile gaming has driven the rapid growth of the world video gaming market, boosting game engagement with smartphone games accounting for almost 50% of the video gaming revenue worldwide. Last year, the mobile gaming revenue in the US reached 10.73 billion dollars, while also seeing a surge in mobile gaming users in the midst of the pandemic. As this industry continues to grow and thrive, it is essential to have healthy user engagement strategies when it comes to users. In order to convert free tier users to paid users, you will need to identify their needs and interests at all points of engagement. With the mobile gaming industry expected to surpass 100 billion dollars in revenue by 2023, it is essential that you adopt game engagement strategies to keep your users engaged, and set them on a path to being a loyal customer.
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