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Understanding your churn rate can help you understand
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Understanding user engagement is vital for any SaaS company, but having a strong engagement strategy will help you boost your business. Last month, we discussed user engagement, and what it means for SaaS, and now we are going to review various user engagement strategies that you can easily implement that will create meaningful engagement with your users, creating a long, loyal relationship that will keep your users engaged and coming back for more.
 When there's so much focus on attracting new users, it can be easy to neglect retaining them. And this kind of neglect can be detrimental.
Losing users is known as churn. It can affect every facet of your business, as reduced customers translates to reduced profits. This can lead to a downward spiral where you're actively losing customers and elevating advertising costs to acquire new ones.  Defining and Comprehending Engagement in SaaS Platforms
Before we can tackle the issues surrounding SaaS engagement, it's important to clarify it's nature and what can happen if it's disregarded completely. Ideally, you want to onboard as many new users as possible. But this is only half of the battle... Earning new users is one thing. Keeping them using presents a whole new layer of challenges. |
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