 Wouldn't it be great if you had better insight into your customers?
Their behaviour, their habits... Knowing where they'll click and even when they'll quit using an application for good... and why? Wouldn't it be a whole lot easier if you knew what features or elements your customers like... and what drove others away from your product?
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App developers should be aware that smartphone gaming isn't just growing. It's surging. Collectively in 2020, mobile gaming revenue was estimated at 11 billion dollars.
By 2023, that number is predicted to skyrocket to $100 billion. At the onset of pandemic mentality, the population sought both isolation and ready, available entertainment and it shows: Not long afterwards, mobile gaming accounted for half of all electronic gaming in the world (source: https://www.statista.com/statistics/292751/mobile-gaming-revenue-worldwide-device/). Choosing to ignore this new era of gamers doesn't mean missing an opportunity. It means missing the boat entirely. For game developers, here are several tactics you can try to make certain your players want to keep coming back. Introduce your players properly: Statistically at this stage, this is the point where your new players will make up their minds about you. In fact, over ¾ of gamers that open your app daily never return after three days... or less. (source: https://andrewchen.com/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better/) In other words, you won't don't get a second chance after their first impressions. But here are some ways to tilt the odds in your favour:
Keep them notified: Once you've managed to keep a player longer than 3 days, great! But this doesn't mean it's safe to ignore them. Emails or push messages can be effective here as gentle reminders. Some other suggestions are invitations to broadcast their online achievements or scores in a social media format with a built-in feature and offering rewards in-game. Strategically sending reminders to players at specific times of the day can also be an effective way to make your game part of their daily ritual. Challenge your players... and let them grow: If there's nothing left for your players to do in your game... why should they come back? One way to avoid this kind of stagnation is showcasing an aspect of achievement. A log of completed levels, showing the player's position on the leaderboard, and rewards for successful efforts are all perfect ways to make your player eager to return and improve. Know why players might leave and when: Outside of a perfect world, you'll never keep every gamer who installs your software. Losing players is a part of running the game. In some cases, all it takes to keep them is letting them know you want to hear what they think. Including an option for feedback in your game lets players know you're listening to their concerns and value their opinions. Feedback also can expose opportunities to improve your product in a way you never thought of that will retain even more players as a result. Predikat's predictive analytics are perfect for this, helping you spot players who are at risk of leaving for good (also known as churning). Once these players have been identified, you can sometimes keep these “at-risk” customers by offering in-game rewards, access codes and tools. Turn samplers into purchasers: Ideally, you want to shift your players towards being paying customers. A couple ways you can approach this are offering subscriptions to elements of your game or smaller, single purchases of content, such as cosmetics, bundles of in-game money or items, modes and characters. Again, sometimes all it takes to secure a sale is just by making your players aware of the opportunity via push notifications or emails at just the right time. Whether it's identifying which players are about to leave for good, or might invite some form of in-game purchasing opportunity, Predikat's service can help predict these moments, allowing you to use them as valuable opportunities to engage and retain. Connect with us to learn more about these opportunities. |
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