Mobile gaming in North America
How successful app developers can generate revenue in North America
The mobile gaming industry is growing exponentially every year. Experts project $153.5 billion growth by 2027, upwards of 11% from 2020. With such rapid growth, many app developers or investors look to see where the significant increase will be. Which regions will experience this exponential surplus of revenue and users in mobile apps? The USA and Canada rank among the top ten countries with significant mobile game users. Therefore, we can determine that mobile gaming will only continue to increase in North America. So what will the upcoming North American mobile gaming trends be going forward? How can app developers in these nations increase their profits, reduce user churn and utilize predictive analytics? We will explore the most beneficial ways app developers can boost their platform’s longevity in an increasingly competitive market.
How has North America grown in mobile gaming over the past few years, and where is it heading?
Although some experts indicate that Europe may have the highest mobile gaming growth in the next five years, North America is not far behind. Canada and the USA are likely to see an 18% overall sales growth during this time, while mobile game downloads will rise by 3.6%. As we can see, the numbers will continue to grow. So how can app developers plan accordingly to reduce user churn and ensure their mobile app remains successful? An ideal way is by utilizing predictive analytics. Predikat is known to minimize app developers’ user churn by implementing their specialized system that indicates predictive analytics. Their savvy R&D can pinpoint where users are dropping on an app and why. By highlighting this variable, Predikat can offer app developers solutions to better users’ experience on their platform. Thus, there will be a significant reduction in user churn.
Which type of mobile gaming apps are most popular in North America?
Trends show that every genre of MMOGs and mobile apps, including puzzles, strategy, skill and chance, grew in North America. Sports was the only mobile gaming genre to show a slight decrease. Experts anticipate that mobile games will account for 30% of downloads on app stores. Interestingly, many non-gaming apps, especially photo and video, have grown substantially over time, such as TikTok. Bear in mind that top app categories fluctuate regularly. For instance, 2020 saw a rise in health-related apps with the pandemic surge. As we exit the pandemic, top app categories will likely return to pre-pandemic times. Therefore, mobile gaming apps have and will continue to rise in North America.
How can app developers successfully cater to the North American market?
Regardless of which category app developers choose as their platform, the key question is how can they take advantage of North America as their target audience and ensure user satisfaction? There are many ways to ensure success, including implementing SaaS strategies and user engagement. Both of these strategies are critical to any mobile gaming app developer. Predikat’s solution will decrease user churn through its predictive analytic system. Predikat allows users to improve their app experience and determine where disengagement has occurred. Once the issue surfaces through user analytics, developers can implement a solidified solution to correct problems in time to ensure user satisfaction in any app category.
Which categories of mobile gaming apps are most popular and why?
With millions of international users playing mobile games, it bears the question of which app categories are most popular? According to iOS revenue share, puzzle, casino, strategy, RPG, simulation, and shooter games are amongst the most downloaded mobile gaming genres. Findings indicate that these top gaming apps successfully retain many users since they prioritize reducing user churn and utilize predictive analytics to target critical areas of interest. Predikat offers these solutions to developers as they know how vital these tools are for a successful gaming app.
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