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With so much competition on the market, the number of mobile app users continuously fluctuates. There are various reasons a user is initially intrigued to download a particular app. Perhaps the app has an appealing look, a catchy advertisement, is simple and engaging or has an online community. Conversely, users may leave a mobile app or MMOG if it fails to meet those marks. Therefore, you may be wondering why users have rejected your app in the first place, where they have gone, and what you can do as a developer to prevent user loss. We will consider ways to avoid user churn and apply retention by implementing predictive analytics.
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If you work in gaming development, the proper tracking of mobile game metrics is the key to success in mobile game business. As the mobile game industry continues to grow and remain highly competitive, the ability of a game to cut through the volume goes beyond whether or not the game is good, developers must look at the mobile game metrics to make the adjustments necessary to ensure the game is successful.
For any business, but particularly SaaS businesses, it is vital to your company's survival to prioritize engagement, and user engagement metrics can set you on a path to success. Engaging with your users in the right way will not only invite new users, but it will keep your existing users satisfied and returning to your platform time and time again. In order to stay in tune with your engagement strategy, it is important to measure your user engagement with metrics that will give you a clearer picture of where your business is currently, and where you can make improvements. Here are the engagement metrics that you should be paying closest attention to.
 As the gaming industry continues to be extremely competitive, it is important to ensure you are staying ahead of your competition especially when it comes to mobile game monetization. We explore how machine learning can help you stay competitive, retain players to grow and scale your mobile gaming business.
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