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Predikat Insights

Predict User Churn with Accuracy

6/30/2021

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At Predikat, we can help you understand your users and customers, while also identifying which users are at the highest rick of churn. Recently, we were able to predict churn with 88% accuracy when looking at the multi-player game,  ​World of Warcraft. 
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We were able to drive such strong results with the  use of a Customer Churn Machine Learning module to predict whether or not a given user will stop using an application after a certain amount of time, and we did this by observing their past behaviour, and  how the user interacted with the application, and what actions they chose to take during gameplay.

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