Predikat Insights |
At Predikat, we can help you understand your users and customers, while also identifying which users are at the highest rick of churn. Recently, we were able to predict churn with 88% accuracy when looking at the multi-player game, World of Warcraft.
We were able to drive such strong results with the use of a Customer Churn Machine Learning module to predict whether or not a given user will stop using an application after a certain amount of time, and we did this by observing their past behaviour, and how the user interacted with the application, and what actions they chose to take during gameplay.
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