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Predikat Insights

How Uplift Modelling Can Influence Customer Journey Maps

4/11/2022

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Customer journey maps can help you understand how your customers see your business, and uplift modelling can help you develop a customer map that is accurate and effective for your business. When you put uplift modelling and customer maps together, you have a recipe for success, in gaining the insight you need to ensure a successful customer journey. 

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