Understanding your churn rate can help you understand
Understanding user engagement is vital for any SaaS company, but having a strong engagement strategy will help you boost your business. Last month, we discussed user engagement, and what it means for SaaS, and now we are going to review various user engagement strategies that you can easily implement that will create meaningful engagement with your users, creating a long, loyal relationship that will keep your users engaged and coming back for more.
When there's so much focus on attracting new users, it can be easy to neglect retaining them. And this kind of neglect can be detrimental.
Losing users is known as churn. It can affect every facet of your business, as reduced customers translates to reduced profits. This can lead to a downward spiral where you're actively losing customers and elevating advertising costs to acquire new ones.
Defining and Comprehending Engagement in SaaS Platforms
Before we can tackle the issues surrounding SaaS engagement, it's important to clarify it's nature and what can happen if it's disregarded completely. Ideally, you want to onboard as many new users as possible. But this is only half of the battle... Earning new users is one thing. Keeping them using presents a whole new layer of challenges.
Wouldn't it be great if you had better insight into your customers?
Their behaviour, their habits... Knowing where they'll click and even when they'll quit using an application for good... and why? Wouldn't it be a whole lot easier if you knew what features or elements your customers like... and what drove others away from your product?
App developers should be aware that smartphone gaming isn't just growing. It's surging. Collectively in 2020, mobile gaming revenue was estimated at 11 billion dollars.
By 2023, that number is predicted to skyrocket to $100 billion.
At the onset of pandemic mentality, the population sought both isolation and ready, available entertainment and it shows: Not long afterwards, mobile gaming accounted for half of all electronic gaming in the world
Choosing to ignore this new era of gamers doesn't mean missing an opportunity. It means missing the boat entirely. For game developers, here are several tactics you can try to make certain your players want to keep coming back.
Introduce your players properly: Statistically at this stage, this is the point where your new players will make up their minds about you. In fact, over ¾ of gamers that open your app daily never return after three days... or less.
In other words, you won't don't get a second chance after their first impressions. But here are some ways to tilt the odds in your favour:
Keep them notified: Once you've managed to keep a player longer than 3 days, great! But this doesn't mean it's safe to ignore them. Emails or push messages can be effective here as gentle reminders. Some other suggestions are invitations to broadcast their online achievements or scores in a social media format with a built-in feature and offering rewards in-game. Strategically sending reminders to players at specific times of the day can also be an effective way to make your game part of their daily ritual.
Challenge your players... and let them grow: If there's nothing left for your players to do in your game... why should they come back? One way to avoid this kind of stagnation is showcasing an aspect of achievement. A log of completed levels, showing the player's position on the leaderboard, and rewards for successful efforts are all perfect ways to make your player eager to return and improve.
Know why players might leave and when: Outside of a perfect world, you'll never keep every gamer who installs your software. Losing players is a part of running the game.
In some cases, all it takes to keep them is letting them know you want to hear what they think. Including an option for feedback in your game lets players know you're listening to their concerns and value their opinions. Feedback also can expose opportunities to improve your product in a way you never thought of that will retain even more players as a result.
Predikat's predictive analytics are perfect for this, helping you spot players who are at risk of leaving for good (also known as churning). Once these players have been identified, you can sometimes keep these “at-risk” customers by offering in-game rewards, access codes and tools.
Turn samplers into purchasers: Ideally, you want to shift your players towards being paying customers. A couple ways you can approach this are offering subscriptions to elements of your game or smaller, single purchases of content, such as cosmetics, bundles of in-game money or items, modes and characters.
Again, sometimes all it takes to secure a sale is just by making your players aware of the opportunity via push notifications or emails at just the right time.
Whether it's identifying which players are about to leave for good, or might invite some form of in-game purchasing opportunity, Predikat's service can help predict these moments, allowing you to use them as valuable opportunities to engage and retain. Connect with us to learn more about these opportunities.
How successful app developers can generate revenue in North America
The mobile gaming industry is growing exponentially every year. Experts project $153.5 billion growth by 2027, upwards of 11% from 2020. With such rapid growth, many app developers or investors look to see where the significant increase will be. Which regions will experience this exponential surplus of revenue and users in mobile apps? The USA and Canada rank among the top ten countries with significant mobile game users. Therefore, we can determine that mobile gaming will only continue to increase in North America. So what will the upcoming North American mobile gaming trends be going forward? How can app developers in these nations increase their profits, reduce user churn and utilize predictive analytics? We will explore the most beneficial ways app developers can boost their platform’s longevity in an increasingly competitive market.
How has North America grown in mobile gaming over the past few years, and where is it heading?
Although some experts indicate that Europe may have the highest mobile gaming growth in the next five years, North America is not far behind. Canada and the USA are likely to see an 18% overall sales growth during this time, while mobile game downloads will rise by 3.6%. As we can see, the numbers will continue to grow. So how can app developers plan accordingly to reduce user churn and ensure their mobile app remains successful? An ideal way is by utilizing predictive analytics. Predikat is known to minimize app developers’ user churn by implementing their specialized system that indicates predictive analytics. Their savvy R&D can pinpoint where users are dropping on an app and why. By highlighting this variable, Predikat can offer app developers solutions to better users’ experience on their platform. Thus, there will be a significant reduction in user churn.
Which type of mobile gaming apps are most popular in North America?
Trends show that every genre of MMOGs and mobile apps, including puzzles, strategy, skill and chance, grew in North America. Sports was the only mobile gaming genre to show a slight decrease. Experts anticipate that mobile games will account for 30% of downloads on app stores. Interestingly, many non-gaming apps, especially photo and video, have grown substantially over time, such as TikTok. Bear in mind that top app categories fluctuate regularly. For instance, 2020 saw a rise in health-related apps with the pandemic surge. As we exit the pandemic, top app categories will likely return to pre-pandemic times. Therefore, mobile gaming apps have and will continue to rise in North America.
How can app developers successfully cater to the North American market?
Regardless of which category app developers choose as their platform, the key question is how can they take advantage of North America as their target audience and ensure user satisfaction? There are many ways to ensure success, including implementing SaaS strategies and user engagement. Both of these strategies are critical to any mobile gaming app developer. Predikat’s solution will decrease user churn through its predictive analytic system. Predikat allows users to improve their app experience and determine where disengagement has occurred. Once the issue surfaces through user analytics, developers can implement a solidified solution to correct problems in time to ensure user satisfaction in any app category.
Which categories of mobile gaming apps are most popular and why?
With millions of international users playing mobile games, it bears the question of which app categories are most popular? According to iOS revenue share, puzzle, casino, strategy, RPG, simulation, and shooter games are amongst the most downloaded mobile gaming genres. Findings indicate that these top gaming apps successfully retain many users since they prioritize reducing user churn and utilize predictive analytics to target critical areas of interest. Predikat offers these solutions to developers as they know how vital these tools are for a successful gaming app.
With so much competition on the market, the number of mobile app users continuously fluctuates. There are various reasons a user is initially intrigued to download a particular app. Perhaps the app has an appealing look, a catchy advertisement, is simple and engaging or has an online community. Conversely, users may leave a mobile app or MMOG if it fails to meet those marks. Therefore, you may be wondering why users have rejected your app in the first place, where they have gone, and what you can do as a developer to prevent user loss. We will consider ways to avoid user churn and apply retention by implementing predictive analytics.
If you work in gaming development, the proper tracking of mobile game metrics is the key to success in mobile game business. As the mobile game industry continues to grow and remain highly competitive, the ability of a game to cut through the volume goes beyond whether or not the game is good, developers must look at the mobile game metrics to make the adjustments necessary to ensure the game is successful.
For any business, but particularly SaaS businesses, it is vital to your company's survival to prioritize engagement, and user engagement metrics can set you on a path to success. Engaging with your users in the right way will not only invite new users, but it will keep your existing users satisfied and returning to your platform time and time again. In order to stay in tune with your engagement strategy, it is important to measure your user engagement with metrics that will give you a clearer picture of where your business is currently, and where you can make improvements. Here are the engagement metrics that you should be paying closest attention to.