Without a clear understanding of SaaS engagement, your business could be struggling to scale and experience viable growth. Are you gaining new users? Are you focusing on your loyal users and motivating them to come back?
SaaS engagement involves giving your users a meaningful action within your product or service, while motivating them to move through the platform, therefore it is essential for your business to understand engagement for SaaS so you can create meaningful user engagement, to keep them engaged and coming back time and time again.
Mobile gaming has driven the rapid growth of the world video gaming market, boosting game engagement with smartphone games accounting for almost 50% of the video gaming revenue worldwide. Last year, the mobile gaming revenue in the US reached 10.73 billion dollars, while also seeing a surge in mobile gaming users in the midst of the pandemic. As this industry continues to grow and thrive, it is essential to have healthy user engagement strategies when it comes to users. In order to convert free tier users to paid users, you will need to identify their needs and interests at all points of engagement. With the mobile gaming industry expected to surpass 100 billion dollars in revenue by 2023, it is essential that you adopt game engagement strategies to keep your users engaged, and set them on a path to being a loyal customer.
Are you effectively engaging with your users? How well are you re-engaging with them? Are you delivering positive interactions that are memorable, actionable and unique to each customer?
We have previously discussed how user churn can have a detrimental impact on your business, losing users can cost you. You can’t look at user churn without discussing user re-engagement.
Here, we take a closer look at user re-engagement, and the various ways in which you can keep your users coming back, while also increasing their value including moving users from a free to a paid tier on platform. At Predikat, our predictive analytics can help you identify the points in which a user might churn- we can do this from various points in time, allowing you to re-engage with them and offer an incentive or action to keep them engaged. An engaged user is more likely to be a loyal one after all.
How well do you really know your users? Have you considered how user churn is impacting your business?
User churn impacts every aspect of your business, because lost users equal lost revenue. It is critical to improve user retention and reduce churn, as it is generally more expensive to find new users, than to keep existing ones. Companies that lose users aren't just losing the revenue from those users, they are also increasing their costs to find new ones.
We are going to explore the various ways that user churn can impact your business, and how you can reduce churn and keep your business running smoothly, while increasing your return on investment. First, let’s look at what user churn is, and how you can measure it.
If you are looking to reduce churn, re-engage with customers and gain a better understand of your customers and the offerings that they want, and will action.
Our predictive analytics, can give you access to these key data points that help you understand your customers in a way that will bring accelerated results, predictability all while optimizing your team and your platforms. Why not deliver what your customers want?
The tools that exist on the market today that offer to help you better understand your churn and re-engagement opportunities can be costly, and often very difficult to use. We have launched a new tool that is simple, easy to use, and helps you extract the necessary data in a way that can be applied to your campaigns with ease.
Our analytics dashboard is now available, and we are looking for growing SaaS and video game development companies to participate in our free beta, and experience, first hand how our predictive analytics can help you reduce and predict churn, re-engage users and identify ways in which they can improve the user/customer experience.
Let's take a closer look at our beta, and the churn prediction dashboard.
Have you been looking to understand your users and customers better? Have you been struggling to identify and understand your users, where they will likely click, or what actions they will respond to? Do you know when they will stop using an application? At what point are your users at the highest risk of churn?
At Predikat, we can help you answer these questions while also identifying customer profiles to help you match them with particular offers, while also helping you identify the users at highest risk of churn.
How do we identify those at the highest risk of churn?
At Predikat, we can help you understand your users and customers, while also identifying which users are at the highest rick of churn. Recently, we were able to predict churn with 88% accuracy when looking at the multi-player game, World of Warcraft.
We were able to drive such strong results with the use of a Customer Churn Machine Learning module to predict whether or not a given user will stop using an application after a certain amount of time, and we did this by observing their past behaviour, and how the user interacted with the application, and what actions they chose to take during gameplay.
Are you a growing SaaS or gaming company? Would you like to reduce churn, re-engage with customers, and have more revenue per customer?
With Predikat, and our predictive analytics, you can get access to these key data points, and bring acceleration, predictability, and optimization to your team and your platforms.
Without access to these key data points, it can be difficult to get insight into your customer profiles, and find ways to reduce churn while also finding ways to keep customers engaged and retain them.
Many tools to help you better understand your churn and reengagement opportunities are too expensive or difficult to use. Predikat is launching a new tool with you in mind. We are looking for companies to participate in a free beta. If you are interested in Predikat, connect with us today.